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News re-Blog

Saturday, August 20, 2005

TBWA to handle Al Jazeera's Marketing Campaign

Al Jazeera International, the English-langauge verision of the controversial Arabic news station, has appointed TBWA\RAAD to handle its global launch marketing campaign. With offices throughout the Middle East TBWA\RAAD, part of TBWA\Worldwide, will create a worldwide ad campaign for the channel, which launches globally in January 2006. The agency will handle all advertising and marketing activity for Al Jazeera International, which will operate out of four broadcast centres in London, Washington, Doha and Kuala Lumpur.


(Al Jazeera: global marketing campaign through TBWA)

The appointment of an advertising agency follows reports that the station was looking to hire broadcasting veteran Sir David Frost to join its English-language channel. Frost was replaced by Andrew Marr at the BBC earlier this year. Al Jazeera International will be the first English-language news channel based in the Middle East. Operating from Doha in Qatar, it will be available globally and aims to take on the BBC and CNN. Read More ....



Source: Brand Republic | reBlogged By: News Blog re-Blog
Filed Under: Al Jazeera, Marketing, Qatar, English News Channel,
Middle East | Permalink



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